GRAPEVINE, Texas–(BUSINESS WIRE)–Are you looking for an alternative to working out at a gym for shaping up in the New Year? GameStop (NYSE: GME), the world’s largest video game and entertainment software retailer, encourages would-be fitness enthusiasts to embrace video games in their effort to shape up in 2009. By highlighting popular gaming titles that burn calories and exercise the brain, GameStop can show anyone dreading the prospect of the gym these alternative fitness methods that are both easy to follow and fun.
With the recent surge in active video games, which require players to either mimic the actions used in sports like bowling, tennis and baseball, or to flex their most important muscle – the brain – GameStop has more than 40 fitness-oriented titles for staying in shape from head to toe. GameStop’s “Sharpen the Mind, Shape the Body” in-store promotion emphasizes the growing number of active video game options available to help reach personal goals including:
* Wii Fit with Balance Board
* My Fitness Coach
* Jillian Michaels’ Fitness Ultimatum 2009
* Brain Age: Train Your Brain in Minutes a Day
* My Japanese Coach
